goodwill

English Dictionary -> Letter G -> goodwill

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goodwill Definition

• (n) (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
• (n) the friendly hope that something will succeed
• (n) a disposition to kindness and compassion; benign good will; "the victor''s grace in treating the vanquished"

goodwill Synonyms

• good will
• goodwill
• grace